Lives in Cricket No 19 - Frank Sugg

continuing as a shareholder, and there were various other changes to the directors of the company aimed at strengthening its capacity for growth in the post-war years. With peace, the economy boomed and business in the sports trade picked up. In 1920 the Sugg business had six UK branches, including one in Holborn, London, the base of its mail-order business, and, in an attempt to increase trade with the Continent, branches in Rotterdam and Antwerp. This renewal of expansion convinced the directors that an injection of additional capital was desirable. In May 1920 the decision was taken to increase the company’s nominal capital from £25,000 to £50,000 and to issue 10,000 shares to the public. It was to prove a turning point in the fortunes of Frank Sugg and his company. Frank’s Business Career 109 In uniform. Sugg helped run prison camps in the Great War. The Frank Sugg Ltd premises in Avenue Keyser, Antwerp, shortly before the Great War.

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